Many online marketers struggle in monetizing their content. They may have exceptional content on their blog…even top of the line ebooks or reports to sell, but sadly lack basic skills of good copywriting in order to convert those readers to take action.
FYI: Copywriting is the art of writing to sell or achieve a specific goal.
You don’t really need hours of training to acquire basic copywriting skills. I agree, for higher end products that you launch, you might want to hire a good copywriter, but lower end products shouldn’t require a professional. You can use some of these techniques below to improve your content.
4 Basic Copywriting Tips for Creating Attention-Getting Content
Use Headlines that Immediately Catch Your Reader’s Interest
Even if you haven’t achieved a huge volume of traffic to your site yet, you can really increase profits just by writing better headlines. The headline of your article or blog post is vitally important.
Your headline title motivates people to read your article. Presumably, your article or blog post has a specific goal. Thus, the more people who read your content, the more likely it is you’ll achieve your goal.
For example, you may want to promote an affiliate product in your article and your goal is to earn commissions. If your headline attracts attention, you’ll increase your readership and thus your click through rate will increase. More readers will mean more profits for you.
So how do you write great headlines?
Try these techniques:
* Ask a question
* Make a promise
* Offer a benefit
* Arouse curiosity
* Appeal to emotions
* Use numbers
* Make an announcement
Use a Call to Action
Once you’ve motivated someone to read your content, make sure they take action. Again this ties back to the specific purpose or goal for your article or blog post.
If you want people to read more content on your website then include a few relevant links at the end of your article. Tell them to click on the links to learn more about your niche.
Always include some sort of call to action, even if you just want them to leave comments on your blog.
One great way to really get your reader involved in your content is to use examples. In a blog post you can use personal examples. In your article content you may want your examples to be more general.
Examples help paint a picture for your readers. Instead of just telling them something, you’re showing them too.
Use Visual Aids
More and more content online is also using visual cues to make it interesting to the reader. Any sales letter is going to have many subheadings, bold lettering on words that need to grab attention and bullet points to draw the eye down.
In addition to formatting your content for easy online reading, consider using photos, graphics and other images to help inform your reader. (*Grab our latest PLR Report on “Visual Marketing Made Simple“)
It’s not uncommon for a blog to include a photo in every single blog post. Additionally, if you’re writing a “how to article” you might include a few demonstration photos. If you’re writing a review you might include an image of the product you’re reviewing. And if you’re writing an informative article you might include graphs, charts or screenshots.
Using a few handy copywriting tactics for your content can help improve readability, reader response and it can help you achieve better content marketing results. Try implementing a few of these ideas and watch your results soar.
Here’s a couple of helpful resources to check out:
Grab our PDF report: Powerful Copywriting Phrases