How To Package Your Content For Maximum Success

The content for your new product is written. Great! Now, how do you package it for the maximum success?

You cannot stop at creating the product. If you do, you will be very disappointed. You need to package it in a way that is attractive to your potential buyers. You might have a winning product, but if it’s not presented well, no one will buy it.

The exact same content can be packaged in different ways. Let’s look at the following options.

Physical Products

People attach more value to a tangible product they can hold. Physical products can be produced in the form of a home study course, an audio CD or a video course. It will cost you some money to produce the products, but it will also have a higher perceived value when you package your content as a physical product.


eBooks, even though they are a very common format, continue to be very popular among customers. The length of eBooks can vary anywhere between 30 – 200 pages. They are considerably longer than a short report on a topic, which allows them to cover a wide range of information.

Advantages of eBooks is that they can be affordably priced and can be delivered immediately to your customer. In this       “I want it now” world, eBooks fill that need of getting it “now.”

Short Reports

Short reports are generally between 5-20 pages long. They cover a certain aspect of a topic instead of giving an overview like many eBooks do. Usually, in a short report, you present a plan someone can use. It might be “How to Lose 10 lbs in a Week” or “Five Exercises to Flatten Your Stomach.” Reports are focused on a particular topic.

Membership Sites

Membership sites are a great way to present a lot of information on a topic and create a recurring monthly income at the same time. For a membership site to be successful, you will need a lot of content. You don’t have to write it all yourself – you can use ghostwriters, PLR, interviews, etc. to supplement your content.

Some ways to start a membership site are:
• Host a forum where members can interact with each other
• Email weekly or monthly reports to members
• Offer videos, audios and reports on a password protected website

As you can see, there are so many options available to offer your customers content. Know your market and what they would appreciate the most and then give it to them!

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