Although you may be getting only a few visitors to your site, you can greatly multiply that traffic
by getting other people to share your content.
Don’t worry, we’re not suggesting that people steal your content, but rather getting others to put the word out about it so you’ll, in turn, get many more visitors.
This can bring you so much opportunity…more viewers means a chance to increase your list of subscribers, the possibility of joint ventures, the chance to promote your products via interviews and guest posts, and the potential for more sales directly from your site.
When your content gets shared by others with their friends, some of that friend trust is passed on to you and your brand. This can certainly help you quickly establish credibility for your business.
First, you’ll need content that automatically encourages people to share…
How do I make my content share-worthy?
1. Make your content easy to read with a good font and font size, well-placed white space, short paragraphs, bullet points and graphics.
2. Create content that makes your readers feel it was really worth their time reading it. It should add lots of value, make one think, give others hope, offer solutions, be interesting, unique, and personable. (Take note: Your content shouldn’t be written just for search engines.)
3. Make it easy to share by adding social media buttons. You can go all out and easily offer many buttons through a plugin such as SexyBookmarks or Sociable, or just stick with the main social media like Twitter, Digg, StumbleUpon and Facebook.
How do I get my content shared?
There are several ways your info can be shared online: via social media, bloggers, getting others to email to their list, emails to your list, other web 2.0 content sharing sites, etc.
But you’re probably wondering how to make that happen, besides making it easy for them to share, as noted above…
Here’s some tips:
1. Share their stuff first. If you comment on and tweet their posts, they will do the same for you. Give freely first and you will not only feel good about it but be amazed how it comes back to you. Start a campaign of building relationships with other site owners in complimentary niches by reading their content regularly, and tweet, like, dig, etc. often.
2. Ask. There’s no shame in simply asking, just don’t do it all the time. Tweeting your content link and asking for a retweet now and then gets you results. So does asking your friends or your list subscribers to do the same.
3. Bribe. People love free stuff! I’ve seen several marketers offer free products to their list subscribers if they would simply “like” their Facebook fanpage.
Now I want to challenge you to to create some outstanding content for your readers this week. Remember, we already have a good collection of quality internet marketing PLR reports that you can grab and break down into lots of helpful tips to offer your readers.
*For those who like to make sure they have unique content to offer their readers, grab your own copy of this amazing guide, “How to Rewrite PLR“.
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Great post, Rhonda. Thanks for sharing all this great information. I may have to try the “bribe” one:-) I don’t do too much to promote my facebook page, but I would like some more people visiting it.
Now that I finally created my own Facebook page, I love it! It’s such a great way to “micro blog”. You can connect with your readers on a frequent basis without writing an entire article. I love sharing tips with my readers there. (I need more followers too…so I’m going to have to get ready for another bribe.